Description

Lavazza commissioned Greenhouse Core a manual that could standardize the use of Corporate Identity among its distributors in China. Additionally, we collaborated with the brand to develop a useful tool to the sale force into this large corporate familia and provide them with the necessary information regarding the historical background, company positioning, Corporate Responsibility mission and offer. This handbook also compiles all the vocabulary, technical know-how and resources available to successfully represent the brand in the Chinese market. Since we love coffee as much as communication strategy and editorial design, this project was a pleasure to brew.