Description

Greenhouse Core created a series of outdoor interactive installations to boost a brand campaign. By-passers experienced in realtime the lightness of Nike Hyperdunk´s new model when by walking on the streets of Shanghai they would trigger the sound and animation of a 3D sneaker to launch up in the air. Once the public is caught by surprise, they could play with their movements to land it or keep it floating. We are proud to say this was the first outdoors physical interaction for a special action in Shanghai.