Description

Occasionally one’s skin can be changed to blend in and seem invisible against the surrounding environment…but this time, we popped out in style.

To celebrate SWFC 5th Anniversary, Greenhouse Core created a monumental visual installation on the landmark’s surface and an engaging special social action in Augmented Reality, which revealed the property’s physical and virtual appearance as it has never been done before. In addition to creating a site-specific installation of color graphic kinetics, Unmimetic Days was a call to action to participate in a quest to reveal hidden experiences and share challenge achievements in social networks.