Description

Greenhouse Core created this online interactive campaign in Weibo and other Chinese microblogs to launch the Absolut Mode fashion-inspired limited edition bottle. Chinese netizens were asked to describe their personal style and a picture of themselves, which would be treated and stylized according to their preference to become poster boys and girls of the brand campaign and participate in a popularity contest representing the brand. Participants received a matching cocktail suggested to them according to their profile description, aiming to increase the local awareness and appreciation of vodka in mixed drinks.