Description

When Diesel began the construction of their flagship in Shanghai they bet on documenting the entire process of creation of was to become their biggest store in the world. Happy to play into the brand’s rebellious spirit and boldness, Greenhouse Core followed the evolution from the raw structure to the completion of the retail space, carrying out the Art Direction for this film to launch the store opening. Greenhouse Core were inspired by Diesel’s casual cool look&feel and surveillance cameras, weaving a rich combination of footage treatments, textures and glitches distortions.