Ford Lincoln
Client: Lincoln
Agency: BlueHive
Description
Warming up to the arrival of the luxury vehicle brand to China, Greenhouse Core created a series of ad spots promoting the Lincoln Experience in the local market, as well as the Corporate film of the brand´s Media launch to announce its arrival to China in 2014.
The Lincoln Experience series compiled 8 lifestyle scenes portraying different profiles of the brand´s target audiences. Each narrative is broadcasted on Lincoln´s website inviting to enjoy each narrative, in the vein of a personalized experience, frame by frame, at one´s own pace.
This Media Launch film introduces Ford Motor Company´s top executives and captures Lincoln´s brand positioning, which has been keen on including Chinese customers´ tastes in their newest developments.
