Ford Mondeo
Client: Ford Motor Company
Agency: Imagination
Description
Greenhouse Core created a series of branded films for Ford Motor Company’s Corporate communication activities in China. Among these materials are contents and coverage for special events launching the New Mondeo, the live coverage of Ford’s Experience during Shanghai Auto Show and the challenging and inspirational film of Beijing’s Ford Hackathon. This material focusses on the positioning of Ford vehicles integration of style and innovation, featuring customer-focused technology.
Greenhouse Core created the beauty films of the New Mondeo and created 2 contrasting videos that were screened as content warming up and during the model’s press reveal in Beijing.
Ford Mondeo Press Reveal
Greenhouse Core captured the reveal event for the New Mondeo in China and created a Corporate film where Ford executives, designers and engineers introduce the sophisticated looks and smart technology that went into the design of the model.
Ford Mondeo at SHAS
As an innovation company, Ford’s area at SHAS was designed to make the public not only enjoy the lineup of its newest models, but also to become aware and interact with the brand’s commitment to innovation.
Ford Mondeo Hackathon
Ford and Baidu China collaborated in the first challenge that invited developers to envision real life applications for Ford consumers and program in 24 hours an operative app to function with Synch Technology.
