US

Zhonghua Interactive Installation

Client: Unilever

Agency: PHD

Description

Based on the motto Smiling improves your life, Greenhouse Core created and interactive installation for Zhonghua dental care brand´s press presentation in Beijing. Celebrities, KOLS and other guests were received by 4 digital dioramas featuring different inspiring landscapes.  The public experienced how by smiling, they would make the landscape evolve into an optimal scenario, reinforcing Zhonghua´s message that a positive attitude makes everything much better and opens many doors.